<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Zentara Group]]></title><description><![CDATA[AI governance and strategic advisory for independent healthcare practices. Human-led. AI-accelerated.]]></description><link>https://www.zentaragroupconsulting.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Thu, 04 Jun 2026 03:36:30 GMT</lastBuildDate><atom:link href="https://www.zentaragroupconsulting.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Direct Primary Care Is Booming. Here Is What the Marketing Is Not Telling You.            By Allison Muhl, Zentara Group]]></title><description><![CDATA[The search results for top primary care doctors in Las Vegas came back with two Direct Primary Care practices at the top. My first thought was honest. Holy shift. My second thought was equally honest. Get the popcorn. Here is what the membership marketing is not telling you.]]></description><link>https://www.zentaragroupconsulting.com/post/direct-primary-care-is-booming-here-is-what-the-marketing-is-not-telling-you-by-allison</link><guid isPermaLink="false">6a0f14c193cb63b5317c477b</guid><pubDate>Thu, 21 May 2026 17:35:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/722eab_5e3bf122c06f4d169ed7ae39e0fd6c7c~mv2.png/v1/fit/w_1000,h_907,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zentara Group</dc:creator></item><item><title><![CDATA[Healthcare AI Governance Is No Longer Optional]]></title><description><![CDATA[AI is already influencing healthcare operations, documentation, and decision-making, often faster than practices can safely govern it. Learn why healthcare AI governance is no longer optional, and what independent practices must do now to protect patients, teams, and trust.]]></description><link>https://www.zentaragroupconsulting.com/post/healthcare-ai-governance-is-no-longer-optional</link><guid isPermaLink="false">69f3bfbc8ca39cf305c43bd0</guid><pubDate>Thu, 30 Apr 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/722eab_32fbb930ce1846e28f3c5b4408a4b6c3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zentara Group</dc:creator></item><item><title><![CDATA[Healthcare Already Adopted AI. Governance Just Never Caught Up.]]></title><description><![CDATA[AI is already inside your practice. It entered through a vendor demo, a software update, or a workflow tool your staff started using to save time. The question was never whether AI would arrive. The question is whether anyone is governing it now that it has.]]></description><link>https://www.zentaragroupconsulting.com/post/healthcare-adopted-ai-governance-never-caught-up</link><guid isPermaLink="false">69fb64c17c961ad0b90094f6</guid><pubDate>Wed, 06 May 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/722eab_262eb52fb57a4d9bb6256421ab1e1116~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zentara Group</dc:creator></item><item><title><![CDATA[The 43rd National HIPAA Summit Just Told Every Healthcare Practice Exactly What OCR Is Coming For Next]]></title><description><![CDATA[The 43rd National HIPAA Summit made one thing clear: OCR is expanding enforcement, and AI governance is now a healthcare compliance priority. Learn what independent practices, physicians, APRNs, and office leaders need to do now to reduce risk, strengthen HIPAA readiness, and protect their practice before OCR acts.]]></description><link>https://www.zentaragroupconsulting.com/post/the-43rd-national-hipaa-summit-just-told-every-healthcare-practice-exactly-what-ocr-is-coming-for-ne</link><guid isPermaLink="false">69f42c7490b4365cb85f0f7c</guid><pubDate>Fri, 01 May 2026 04:50:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/722eab_733fb60c1e2d40ec88d0a11892be303f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Zentara Group</dc:creator></item></channel></rss>